why korean drink so much soju?

 

Koreans' strong cultural connection to alcohol is deeply rooted in social, historical, and cultural aspects. Alcohol consumption in Korea is not just about drinking for enjoyment; it is a significant part of socialization, relationships, and cultural identity. Here are some key reasons why alcohol holds such an important place in Korean society:

 

1. Cultural and Historical Roots

Alcohol has been a part of Korean culture for centuries. Traditionally, alcoholic beverages like makgeolli (rice wine), soju (a distilled liquor), and beer have been consumed during festivals, rituals, and important life events. Alcohol was often used in ancestral rites (jesa) to honor ancestors, and these rituals helped to solidify its cultural importance. Over time, drinking became a way to bond socially, marking milestones like weddings, birthdays, and seasonal festivals.

2. Social Functionality

In Korean culture, drinking alcohol plays a pivotal role in building and maintaining relationships. This is especially evident in work and business settings, where drinking together is often viewed as a way to strengthen bonds and promote harmony. Koreans believe that sharing a drink creates a space for open communication and mutual respect. In fact, the phrase "I’ll buy you a drink" can often be a symbolic gesture of goodwill and friendship.

The concept of "hwe-shik" (회식), or a company dinner followed by drinking, is common. After work, it’s not unusual for colleagues to go out for drinks as part of an unspoken ritual to improve team cohesion. This communal drinking is seen as a way to break down barriers and encourage stronger relationships in a hierarchical society.

 

3. Cultural Etiquette and Rituals

Drinking in Korea is not just about drinking; it’s also about rituals and etiquette. There are numerous rules and customs surrounding how alcohol should be consumed. For instance, when drinking with elders or superiors, it’s customary to pour drinks for others and hold the glass with both hands as a sign of respect. When you are offered a drink, it’s polite to turn your head slightly away while drinking, especially in the presence of elders.

The ritualistic nature of drinking in Korea fosters a sense of community and respect. These rules are often followed in social gatherings to ensure that everyone feels included and valued.

 

4. The Role of Soju

Among alcoholic drinks, soju holds the most prominence in Korean drinking culture. This clear, distilled liquor has a high alcohol content and is often consumed with side dishes, or anju. Soju is deeply ingrained in both social and family settings. While it can be enjoyed in a laid-back environment, it also plays a role in formal occasions and business settings. The high alcohol content also makes it easy to consume in large quantities, contributing to its popularity in Korean drinking culture.

5. Stress Relief and Escape

Korean society is often characterized by a high degree of competition and pressure, both academically and professionally. This environment can lead to significant stress, and for many, alcohol provides a temporary escape. After a long day at work or intense study session, many Koreans turn to alcohol as a way to relax and unwind. It’s a means of releasing tension and finding relief from the pressures of modern life. In social gatherings, drinking also serves as a means of letting loose, allowing people to temporarily forget their worries and enjoy the moment.

6. Social Acceptance

Drinking is widely accepted and even encouraged in Korean society. It is not only part of personal life but also integrated into professional settings. For instance, if a colleague invites you out for drinks, it’s considered rude to refuse unless there is a very valid reason. The practice of drinking is so deeply embedded in daily life that it’s rare for Koreans to find drinking a problematic activity, unless it leads to excessive drinking or alcohol-related issues.

7. Cultural Symbolism of Drinking Together

The act of drinking together in Korea symbolizes togetherness. Whether it’s with family, friends, or colleagues, the shared experience of drinking fosters bonding. Even in tense or formal situations, sharing a drink can create a more relaxed environment and help people feel closer. In Korean culture, the idea that "sharing a drink" can ease discomfort or bring about unity is powerful.

 

In summary, Koreans’ fondness for alcohol can be attributed to its deeply embedded role in social interaction, cultural rituals, and stress relief. Drinking is not just about the consumption of alcohol, but about creating meaningful connections, respecting traditions, and finding moments of relaxation. While the Korean approach to drinking has its positive aspects, like fostering relationships, it’s important to recognize the cultural emphasis on moderation and responsibility, especially in a society that faces the challenges of high pressure and competition.